Play an effective role in preserving cultural values and identity and strive to improve the country's cultural diplomacy with the aim of countering Iranophobic projects
Create a competitive environment and a suitable platform for tourism and handicrafts activists in order to develop entrepreneurship, improve the business environment, create wealth, and strengthen public and private participation
Provide the most desirable services with the best quality and the lowest possible cost in accordance with the best standards of the world
Identify and promote the attractions, advantages, and capacities of the country's tourism and handicrafts sector and hold seminars and scientific conferences at the domestic and international levels in order to introduce the country as an attractive tourism destination by introducing Iran's cultural and natural heritage to other countries
Hold training courses for all service providers in the tourism and handicrafts sector to provide the standard services desired by the Gateway to Peace of Nations complex

Relying on the Almighty God, the Gate of Peace of Nations Holding intends to become the largest group providing services with the best quality and the lowest price in the aforementioned areas in the Middle East at the end of its tenth year of activity in 2035, relying on the country's natural, historical, cultural and economic capacities and the values that govern society, employing specialized and trained human resources, supporting and coordinating the actors in the fields of tourism, handicrafts and cultural heritage, using new technologies, developing innovation and entrepreneurship, creating economic added value, promoting awareness and culture, and making maximum use of the capacity of other stakeholders.
In line with the realization of this vision, the Gate of Peace of Nations Holding, relying on strategic planning and interaction with the public and private sectors, has set the goal of sustainable development of tourism and strengthening the country's cultural position. Focusing on the revival of cultural heritage, empowering less developed areas and attracting investment will be the main axes of this path.

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